Tue 22 Dec 2009
The Need to Understand Perceptions
Posted by johnburke under process review, dissemination, findings, bce
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The project case studies caused some surprise in certain quarters. After interviewing over 20 staff from senior managers to practitioners via supporting teams, we had many differing viewpoints and not necessarily agreement from one interviewee to another.
One manager told me that he had originally read through the case study, thinking ‘But that’s wrong! And that’s wrong!’ Only after a while did he realise that what we had captured were the perceptions of the interviewees. We had captured what they thought was the truth, rather than what actually was the truth.
Any review of processes or cross-institutional topics must necessarily attempt to do the same. To have two people show disagreement about what exists or not shows a lack of understanding, or the absence of an efficient dissemination of facts. Communications are inevitably a challenge in organisations.
Modern technology brings with it many opportunities to miss vital information. Anyone faced with an inbox full of unopened emails will tend to look for familiar topics and communications that they know they need to read. Anything else runs the risk of being left unopened or even deleted unread. Intranet pages, wikis and blogs - even the old fashioned newsletter - are all reliant on the willingness of the reader to find time to search them out.
When undertaking interviews for a process review the interviewer must refrain from showing surprise or challenging any answers to questions or assertions from the person being interviewed. Many people, if challenged can become uneasy and will become more careful about any further information to be volunteered. The interview may as well be terminated if a procedure manual is brought out - because the manual shows the process as originally designed. It may never have actually operated that way, or it may have simply evolved over time.
Perceptions tell at least as much of a story as does the actual truth!



